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Tuesday, June 24, 2014

XYZ Technologies Introduces Revolutionary Oxygen System

The following is a press release I was tasked to write and edit within an hour for a fictional medical technology company:

Boston, MA – May 25, 2014 – XYZ Technologies has announced the release of the Eclipse™ Oxygen System, a cutting-edge oxygen concentrator that provides both pulse and continuous flow operation in a lightweight, portable unit. The Eclipse™ System is the first of its kind to offer both the freedom of portability and the utility of pulse and continuous flow operation. The system is manufactured at the XYZ facilities in San Diego, CA and will be released on March 11, 2014.

XYZ Technologies sought to create a product that gives patients who suffer from chronic obstructive pulmonary disease (COPD) a way to travel without having to carry out-of-date, cumbersome oxygen bottles. The product will be sold to home health care providers, who serve patients with COPD and other patients in the home health care market.

“The Eclipse was conceived to meet the needs of an aging yet active generation,” said XYZ Chairman and CEO Jim James. “It allows bedridden or home-bound patients to be ambulatory and to travel, freeing them from 50-pound stationary home oxygen concentrators and outdated compressed gas cylinder technology.”

The Eclipse™ Oxygen System was tested for personal use in a beta program that saw COPD patients wanting to keep the device because it gave them freedom they hadn’t enjoyed since contracting the disease. The Eclipse™ has also been tested in battlefield conditions by the U.S. Army, which estimates that the use of portable concentrators can save millions of dollars a year that is currently being spent transporting and storing oxygen tanks.

XYZ Technologies is currently in negotiations with manufacturers in Taiwan, Vietnam, Malaysia, Mexico and China to support anticipated growth in sales.

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About XYZ Technologies

XYZ was founded in 1991 and offers a family of innovative products ranging from the 3 LPM (liter-per-minute) continuous flow portable Eclipse™ to its popular, compact, easy-to-use bedside 10 LPM unit. More than 80,000 oxygen systems in use today rely on XYZ’s proven technology. XYZ’s air separation systems are used for industrial applications such as water purification, oxygenation for aquaculture, producing feed gas for ozone generators, or for any other processes needing high-purity, dry oxygen or nitrogen on site. XYZ is a private company and is based in San Diego, CA.